Every organisation in today's competitive business environment -- be it a large corporation, a government agency, a small business, a non-profit establishment, or an independent consultant -- needs to be able to market to their target audience or customer. Business does not happen without good communication design.
The Diploma in Marketing & Communication Programme aims to equip students with in-depth understanding of the range of communication means and methods you can use to meet business objectives.
Students will gain a comprehensive understanding of the fundamentals needed to build a clear communication strategy for an organisation by decisively aligning the entrepreneurial business with advertising, sale and promotion, public relation, branding, design and digital marketing. This programme is also geared towards the mastery of analytical and critical thinking, effective communication, problem solving, social teaming, and experiential beyond classroom learning. Students will be able to identify the links between the functional areas in organisations, management practices and the dynamic business environment.

Programme Code MQA/PA 7536, KPT(N/342/4/0182) 20210718
Duration 2 Years 6 Months
Study Mode Full-time
Entry Requirement
    Malaysian Student
  • Pass in SPM with credits in any 3 subjects; OR
  • Pass in UEC with at least grade B in 3 subjects; OR
  • Other equivalent qualification approved by MOHE

  • International Student
  • Please refer to "List of Overseas Qualifications" link; AND
  • International English Language Testing System (IELTS)
    A competitive score is 4.0 or higher
Financial Assistance & Scholarship PTPTN, SOCSO, EPF & Equator College
Software Taught Illustrator, Photoshop
Course Components Practical and Theory
Internship / Industry Training 12 Weeks / 3 Months
Awarded
Diploma in Marketing Communication
Intake April / August
Venue Leith Street Campus

Programme Module

Note: This information in this website is correct at the time of publishing but may be subject to change.
  • Basic Photography
  • Advertising Campaign Planning
  • Basic Computer Graphic
  • Copywriting
  • Brand Design and Management
  • Visual Communication
  • Photography
  • Digital Illustration
  • Corporate Event Planning
  • Information Design
  • Interactive Marketing Communication
  • Interactive Design
  • Editorial Design
  • Sound & Video Editing
  • Motion Graphic
  • Principle of Marketing
  • Principle of Advertising
  • Principle of Public Relation
  • Intro to Psychology of Communication
  • Media, Culture and Society
  • Integrated Marketing Communication
  • Consumer Behavior
  • Personal Selling & Sales Management
  • Final Year Project I
  • Final Year Project II
  • English I
  • English II
  • MPU 1, 2, 3, 4
  • Internship
Future Career
  • Administrative Officer
  • Marketing Executive
  • Strategy Executive
  • Sales Executive
  • Business Development Executive
  • Public Relations Practitioner / Executive
  • Branding Executive
  • Corporate Communication Executive
  • Assistant Producer
  • Media Buyer
  • Planner
  • Project Management
  • Customer Relationship Management (CRM)
  • Entrepreneur

STUDENT ACTIVITIES

Penang Fashion Week

INSPIRING ACHIEVERS

LEADING THE WAY IN CREATIVE INDUSTRIES